TY - JOUR
T1 - Reconsidering Tourism Destination Images by Exploring Similarities between Travelogue Texts and Photographs
AU - Zhang, Xin
AU - Lu, Xiaoqian
AU - Zhou, Xiaolan
AU - Shen, Chaohai
N1 - Publisher Copyright:
© 2022 by the authors.
PY - 2022/11
Y1 - 2022/11
N2 - With the rise of user-generated content (UGC) and deep learning technology, more and more researchers construct and measure the tourism destination image (TDI) through online travelogues. However, due to the impact of COVID-19 prevention and control, the number of online travelogues has decreased significantly and, therefore, the scientific validity of the TDI based only on text or photos has been questioned. This research fills a gap by comparing the differences between visual and semantic images in terms of the overall image perception and image formation through natural language processing technology and image caption technology in obtaining TDIs, taking Tiantai County in Zhejiang Province of China as a case. Our results show that the texts and photographs shared major similarities in the overall TDI, but from the perspective of interest, they reflect differently. Therefore, when considering the data source selection for TDI research with a small number of travelogues, texts should be the main content, supplemented by photographs.
AB - With the rise of user-generated content (UGC) and deep learning technology, more and more researchers construct and measure the tourism destination image (TDI) through online travelogues. However, due to the impact of COVID-19 prevention and control, the number of online travelogues has decreased significantly and, therefore, the scientific validity of the TDI based only on text or photos has been questioned. This research fills a gap by comparing the differences between visual and semantic images in terms of the overall image perception and image formation through natural language processing technology and image caption technology in obtaining TDIs, taking Tiantai County in Zhejiang Province of China as a case. Our results show that the texts and photographs shared major similarities in the overall TDI, but from the perspective of interest, they reflect differently. Therefore, when considering the data source selection for TDI research with a small number of travelogues, texts should be the main content, supplemented by photographs.
KW - Tiantai
KW - UGC
KW - image caption
KW - tourism destination image
UR - https://www.scopus.com/pages/publications/85149512736
U2 - 10.3390/ijgi11110553
DO - 10.3390/ijgi11110553
M3 - 文章
AN - SCOPUS:85149512736
SN - 2220-9964
VL - 11
JO - ISPRS International Journal of Geo-Information
JF - ISPRS International Journal of Geo-Information
IS - 11
M1 - 553
ER -