Message from the SCA2012 chairs

The 2nd International Conference on Social Computing and Its Applications (SCA2012) was held in Xiangtan, China, November 1-3, 2012. SCA (Social Computing and its Applications) is created to provide a prime international forum for researchers, industry practitioners and environment experts to exchange the latest fundamental advances in the state of the art and practice of social computing and broadly related areas. SCA2012 consists of the main conference and three workshops: the 2012 International Workshop on Social Network Analysis and Information Diffusion Modelling (SNAIDM2012), the 2012 International Workshop on Web Wisdom (WW2012), and the 2012 International Workshop on Social Network Service on Databases (SNSDB2012). We greatly thank the Workshop Chairs for their valuable time and effort in organizing the workshops. SCA2012 is held jointly with the 2nd International Conference on Cloud and Green Computing (CGC2012). SCA2012 received 98 submissions from Germany, Canada, Japan, Australia, Sweden, South Korea, Portugal, Denmark, Poland and Mainland China. Each paper was peer reviewed by at least three program committee members. The final decision has been taken after a high quality review process. There are 45 paper accepted and the regular paper acceptance rate is about 32%.