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Interactive effects of power and donation target on charitable giving

  • East China Normal University

科研成果: 期刊稿件文章同行评审

摘要

Is a powerful person more or less generous than a powerless person in terms of charitable giving request? In this work, we argue that power's effect on charitable giving depends on donation target. Across two studies, having high power decreased donation to a specific person, whereas having high power increased donation to a charitable organization. Moreover, the effect of power on donation across donation targets was mediated by the felt social distance toward the population in need. We discuss the theoretical implications for contemporary debates about power's effects and practical implications of power for designing effective donation appeals.

源语言英语
页(从-至)479-487
页数9
期刊Journal of Behavioral Decision Making
34
4
DOI
出版状态已出版 - 10月 2021

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