Guest editorial: Global branding management in a rapidly changing environment

科研成果: 期刊稿件 › 社论

9 引用（Scopus）

源语言	英语
页（从-至）	1-3
页数	3
期刊	International Marketing Review
卷	40
期	1
DOI	https://doi.org/10.1108/IMR-02-2023-391
出版状态	已出版 - 27 2月 2023

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title = "Guest editorial: Global branding management in a rapidly changing environment",

author = "Wang, \{Cheng Lu\} and Jiaxun He",

year = "2023",

month = feb,

day = "27",

doi = "10.1108/IMR-02-2023-391",

language = "英语",

volume = "40",

pages = "1--3",

journal = "International Marketing Review",

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number = "1",

}

TY - JOUR

T1 - Guest editorial

T2 - Global branding management in a rapidly changing environment

AU - Wang, Cheng Lu

AU - He, Jiaxun

PY - 2023/2/27

Y1 - 2023/2/27

UR - https://www.scopus.com/pages/publications/85148895420

U2 - 10.1108/IMR-02-2023-391

DO - 10.1108/IMR-02-2023-391

M3 - 社论

AN - SCOPUS:85148895420

SN - 0265-1335

VL - 40

SP - 1

EP - 3

JO - International Marketing Review

JF - International Marketing Review

IS - 1

ER -