Examining scientific literacy through new media

This study aims to evaluate the impact of new media on scientific literacy. Content analysis with a coding scheme was performed on 42 filtered websites and 20 microblogs to analyze the role of new media in disseminating scientific knowledge. The results showed that the quality of science-oriented websites was higher than that of microblogs. Although both types of new media include valid and accurate information, concerns have been expressed regarding the lack of in-depth analysis of scientific knowledge. In addition, a questionnaire was administered to 1,870 sampled college students to determine their scientific literacy levels. According to the results, the use of science-oriented microblogs does not produce a statistical difference, whereas students who use science-oriented websites have higher scientific literacy level than the non-users. Furthermore, students' identification ability for scientific information from new media is significantly correlated with their scientific literacy. Students' education, major, and identification ability contributed to their scientific literacy. Suggestions about how to improve the quality of science-oriented new media and how to develop students' scientific literacy through new media have been discussed.