Campus job suppliers’ preferred personality traits of Chinese graduates: A grounded theory investigation

In this study we examined the preferred personality traits of Chinese university graduates from the perspective of job suppliers during the campus recruitment season. We collected data from 689 job specifications posted by companies on 3 well-known campus recruitment websites in China. We also introduced the concept of big data. The results, obtained using grounded theory, revealed that suppliers’ desired personality characteristics include self-motivation, self-balance, agreeableness, conscientiousness, and openness to experience. These types of personality traits are helpful to increase undergraduates’ chances of employment and improve their employability.