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Aspect-based helpfulness prediction for online product reviews

  • Yinfei Yang
  • , Cen Chen
  • , Forrest Sheng Bao
  • Redfin Corporation
  • Singapore Management University
  • University of Akron

科研成果: 书/报告/会议事项章节会议稿件同行评审

摘要

Product reviews greatly influence purchase decisions in online shopping. A common burden of online shopping is that consumers have to search for the right answers through massive reviews, especially on popular products. Hence, estimating and predicting the helpfulness of reviews become important tasks to directly improve shopping experience. In this paper, we propose a new approach to helpfulness prediction by leveraging aspect analysis of reviews. Our hypothesis is that a helpful review will cover many aspects of a product at different emphasis levels. The first step to tackle this problem is to extract proper aspects. Because related products share common aspects to different degrees, we propose an aspect extraction model making use of product category information to balance the aspects of a general category and those of subcategories under it. On top of this model, a two-layer regressor is trained for helpfulness prediction. Experiment results show that we can improve helpfulness prediction by 7% than the baseline on 5 popular product categories from Amazon.com.

源语言英语
主期刊名Proceedings - 2016 IEEE 28th International Conference on Tools with Artificial Intelligence, ICTAI 2016
编辑Anna Esposito, Miltos Alamaniotis, Amol Mali, Nikolaos Bourbakis
出版商Institute of Electrical and Electronics Engineers Inc.
836-843
页数8
ISBN(电子版)9781509044597
DOI
出版状态已出版 - 11 1月 2017
已对外发布
活动28th IEEE International Conference on Tools with Artificial Intelligence, ICTAI 2016 - San Jose, 美国
期限: 6 11月 20168 11月 2016

出版系列

姓名Proceedings - 2016 IEEE 28th International Conference on Tools with Artificial Intelligence, ICTAI 2016

会议

会议28th IEEE International Conference on Tools with Artificial Intelligence, ICTAI 2016
国家/地区美国
San Jose
时期6/11/168/11/16

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