流量经济对旅游资源创新性开发的影响：热反应与冷思考

In the era of digital economy, the tourism development model based on traditional natural and human resources can no longer effectively meet the diversified and personalized needs of tourists. Some non- traditional tourism resources in digital platforms have attracted a large amount of attention capital and converted into tourism flows, which greatly expands the content and boundaries of tourism resources. The emergence of the flow economy has not only profoundly affected the development model of tourism, but also posed new challenges to the theory and practice of tourism resource development. Interviews show that: First, the formation of the flow economy is not a coincidental phenomenon; although the spread of flow leads to the expansion of attention capital scale and drives tourism development, the core of tourism development lies in tourism resource endowment, tourism service quality, government support and guarantee, etc. Second, the flow economy drives the recombination, agglomeration and diffusion of tourism supply and demand factors, and quickly caters to the individual needs of tourists, while whether the tourism industry can adjust its service supply capacity in response to changes in tourist demand becomes the key path and mechanism for the flow economy to promote tourism development. Third, in order to promote the flow economy to empower the high- quality development of tourism, it is necessary to combine effective market and active government, and to establish the brand of tourism. We can also make full use of the spatial effect of the flow economy to promote the collaborative development of regional tourism. Finally, after the tourism boom triggered by the flow economy, it is also necessary to calmly consider the mismatch of resources, negative environmental effects, cultural conflicts and contradictions between short- term hotspots and long- term investment. Only in this way can tourist destinations follow a sustainable development path.