Visual analysis of retailing store location selection

Kelin Li, Yi Na Li, Hong Yin, Yanpeng Hu, Peng Ye, Changbo Wang

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

An appropriate location of the retailing store is vital for achieving business success. However, a huge amount of complex information needs to be considered in location selection, such as customer flow, the business environment, and current business performance. Unlike traditional location recommendation method on account of statistical sampling, we establish a model of business-district attractiveness based on customer flow and provide a method of data-driven visual comparisons. In addition, we build an interactive visual analysis system with a user-friendly interface for an interactive visual query about complex business and environment information. Our system can help users select retailing store location, support interactive visual queries, and display rich information to facilitate manager in decision-making.

Original languageEnglish
Title of host publicationProceedings of the 12th International Symposium on Visual Information Communication and Interaction, VINCI 2019
PublisherAssociation for Computing Machinery
ISBN (Electronic)9781450376266
DOIs
StatePublished - 20 Sep 2019
Event12th International Symposium on Visual Information Communication and Interaction, VINCI 2019 - Shanghai, China
Duration: 20 Sep 201922 Sep 2019

Publication series

NameACM International Conference Proceeding Series

Conference

Conference12th International Symposium on Visual Information Communication and Interaction, VINCI 2019
Country/TerritoryChina
CityShanghai
Period20/09/1922/09/19

Keywords

  • Attractiveness model
  • Customer flow
  • Location recommendation
  • Visual analysis system

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