The Difficulties and Possibilities of Cross-Cultural Communication: A Case Study of the Global Development of the Confucius Institutes

Cultural communication is rooted in fusion: multicultural fusion requires that incoming cultures participate in various cultural activities at their place of arrival, such as cementing collaboration with local universities, reinforcing cooperation with local social groups, and strengthening collaboration with civil forces and local governments, and so on, thus allowing the incoming culture to become an important component of the local cultural milieu. The successes and difficulties that the Confucius Institutes have encountered in the course of their establishment can serve as illustrative examples of this process.