Steering through digital transformation: Collective technology adoption in educational institutional culture

This chapter investigates technology adoption dynamics within educational institutions, highlighting institutional culture's influence on teachers' adoption behaviors. Employing a non-homogeneous hidden Markov model, it captures evolving individual-institutional interactions, framing the adoption process as transitions influenced by cultural and situational factors. Two case studies illustrate how external pressures shape collective and individual technology adoption. The first examines an e-textbook adoption's cultural dynamics, revealing impact on the underlying adoption culture. The second dissects pandemic-era teachers' technology use, assessing behavioral controls' effects on adoption intentions and behaviors across groups. Disentangling organizational and individual impacts, this guides effective integration, addresses divides, supports sustainable transformation in evolving settings.