Predicting mobile users’ behaviors and locations using dynamic Bayesian networks

  • Jianrong Hou
  • , Hui Zhao*
  • , Xiaofeng Zhao
  • , Jie Zhang
  • *Corresponding author for this work

Research output: Contribution to journalReview articlepeer-review

15 Scopus citations

Abstract

This paper studies the traveling location prediction problem for detecting whether mobile users will leave their living area and where they will go. We investigate the hidden connections between users’ behaviors in different locations and online social interactions. We combine dynamic Bayesian networks with a majority voting model which is based on social interaction information to estimate the users’ behaviors and predict the locations. By analyzing Instagram media records, spanning a period of 3 months, we explore rarely visited locations, which are often ignored as noise in previous research. In comparison, our model, using Instagram data with two existing location prediction models, shows that (1) our location prediction is more accurate and robust in both the general location and the location outside the living area; (2) social relations are instrumental in the location prediction as social interaction information can increase the accuracy of the prediction.

Original languageEnglish
Pages (from-to)191-205
Number of pages15
JournalJournal of Management Analytics
Volume3
Issue number3
DOIs
StatePublished - 2 Jul 2016

Keywords

  • Instagram
  • dynamic Bayesian network
  • location prediction
  • majority voting
  • social interaction

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