Interactive effects of power and donation target on charitable giving

Research output: Contribution to journalArticlepeer-review

5 Scopus citations

Abstract

Is a powerful person more or less generous than a powerless person in terms of charitable giving request? In this work, we argue that power's effect on charitable giving depends on donation target. Across two studies, having high power decreased donation to a specific person, whereas having high power increased donation to a charitable organization. Moreover, the effect of power on donation across donation targets was mediated by the felt social distance toward the population in need. We discuss the theoretical implications for contemporary debates about power's effects and practical implications of power for designing effective donation appeals.

Original languageEnglish
Pages (from-to)479-487
Number of pages9
JournalJournal of Behavioral Decision Making
Volume34
Issue number4
DOIs
StatePublished - Oct 2021

Keywords

  • charitable giving
  • donation target
  • power
  • social distance

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