TY - GEN
T1 - Influence factors of undergraduates 'perception to service quality of tourism E-commerce website
T2 - 2008 International Conference on Wireless Communications, Networking and Mobile Computing, WiCOM 2008
AU - Liu, Chen Liang
AU - Li, Hou Zhe
PY - 2008
Y1 - 2008
N2 - This paper establishes the conceptual model on perception evaluation of tourism E-commerce website, frames a new investigation scale based on WEBQUAL scale and sets up following hypothesis: fist, there is a significant difference between the expectation and actual perception (H1); The personal attribute has a significant influence on actual perception(H2);component dimensions of website quality system have a significant influence on its perception evaluation (H3).Then the paper launches questionnaires to undergraduates majoring tourism management in Hubei university with taking www.CTRIP.com as an example, and gets four conclusions with the aid of SPSS11.5: (1) hypothesis H1 is correct, which reflects undergraduates have higher expectation to website service quality, but have lower actual evaluation and satisfaction to CTRIP; (2)Such individual factors as undergraduates' sex, member's attributes and network- using circumstance etc. make almost no significant influence on actual perception of CTRIP, so the hypothesis H2 isn't true; (3) information and business service quality factors but system management factors have strong positive correlation with the holistic quality of website, so hypothesis H3 is partly certificated.
AB - This paper establishes the conceptual model on perception evaluation of tourism E-commerce website, frames a new investigation scale based on WEBQUAL scale and sets up following hypothesis: fist, there is a significant difference between the expectation and actual perception (H1); The personal attribute has a significant influence on actual perception(H2);component dimensions of website quality system have a significant influence on its perception evaluation (H3).Then the paper launches questionnaires to undergraduates majoring tourism management in Hubei university with taking www.CTRIP.com as an example, and gets four conclusions with the aid of SPSS11.5: (1) hypothesis H1 is correct, which reflects undergraduates have higher expectation to website service quality, but have lower actual evaluation and satisfaction to CTRIP; (2)Such individual factors as undergraduates' sex, member's attributes and network- using circumstance etc. make almost no significant influence on actual perception of CTRIP, so the hypothesis H2 isn't true; (3) information and business service quality factors but system management factors have strong positive correlation with the holistic quality of website, so hypothesis H3 is partly certificated.
KW - CTRIP
KW - Influence factors
KW - Tourism E-commerce Web sites
KW - Undergraduates' perception
UR - https://www.scopus.com/pages/publications/58049115033
U2 - 10.1109/WiCom.2008.2199
DO - 10.1109/WiCom.2008.2199
M3 - 会议稿件
AN - SCOPUS:58049115033
SN - 9781424421084
T3 - 2008 International Conference on Wireless Communications, Networking and Mobile Computing, WiCOM 2008
BT - 2008 International Conference on Wireless Communications, Networking and Mobile Computing, WiCOM 2008
Y2 - 12 October 2008 through 14 October 2008
ER -