HyFea: Winning Solution to Social Media Popularity Prediction for Multimedia Grand Challenge 2020

  • Xin Lai
  • , Yihong Zhang
  • , Wei Zhang*
  • *Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

38 Scopus citations

Abstract

Social Media Popularity (SMP) prediction focuses on predicting the social impact of a given post from a specific user in social media, which is crucial for online advertising, social recommendation, and demand prediction. In this paper, we present HyFea, our winning solution to the Social Media Prediction (SMP) Challenge for multimedia grand challenge of ACM Multimedia 2020. To address the multi-modality and personality issues of this challenge, HyFea carefully considers multiple feature types and adopts a tree-based ensembling method, i.e., CatBoost, which is shown to perform well in prediction. Specifically, HyFea involves the features related to Image, Category, Space-Time, User Profile, Tag, and Others. We conduct several experiments on the Social Media Prediction Dataset (SMPD), verifying the positive contributions of each type of features.

Original languageEnglish
Title of host publicationMM 2020 - Proceedings of the 28th ACM International Conference on Multimedia
PublisherAssociation for Computing Machinery, Inc
Pages4565-4569
Number of pages5
ISBN (Electronic)9781450379885
DOIs
StatePublished - 12 Oct 2020
Event28th ACM International Conference on Multimedia, MM 2020 - Virtual, Online, United States
Duration: 12 Oct 202016 Oct 2020

Publication series

NameMM 2020 - Proceedings of the 28th ACM International Conference on Multimedia

Conference

Conference28th ACM International Conference on Multimedia, MM 2020
Country/TerritoryUnited States
CityVirtual, Online
Period12/10/2016/10/20

Keywords

  • ensemble learning
  • feature construction
  • social media popularity prediction

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