Guest editorial: Global branding management in a rapidly changing environment

Cheng Lu Wang; Jiaxun He

doi:10.1108/IMR-02-2023-391

Guest editorial: Global branding management in a rapidly changing environment

Cheng Lu Wang
, Jiaxun He

Shanghai International School of Chief Technology Officer

University of New Haven

Research output: Contribution to journal › Editorial

9 Scopus citations

Original language	English
Pages (from-to)	1-3
Number of pages	3
Journal	International Marketing Review
Volume	40
Issue number	1
DOIs	https://doi.org/10.1108/IMR-02-2023-391
State	Published - 27 Feb 2023

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10.1108/IMR-02-2023-391

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title = "Guest editorial: Global branding management in a rapidly changing environment",

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Guest editorial: Global branding management in a rapidly changing environment

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