Guest editorial: Global branding management in a rapidly changing environment

Cheng Lu Wang; Jiaxun He

doi:10.1108/IMR-02-2023-391

Guest editorial: Global branding management in a rapidly changing environment

Cheng Lu Wang
, Jiaxun He

Shanghai International School of Chief Technology Officer

University of New Haven

Research output: Contribution to journal › Editorial

5 Scopus citations

Original language	English
Pages (from-to)	1-3
Number of pages	3
Journal	International Marketing Review
Volume	40
Issue number	1
DOIs	https://doi.org/10.1108/IMR-02-2023-391
State	Published - 27 Feb 2023

Access to Document

10.1108/IMR-02-2023-391

Cite this

@article{2c9701b9b3e54bc6aa2c78f419e89f45,

title = "Guest editorial: Global branding management in a rapidly changing environment",

author = "Wang, \{Cheng Lu\} and Jiaxun He",

year = "2023",

month = feb,

day = "27",

doi = "10.1108/IMR-02-2023-391",

language = "英语",

volume = "40",

pages = "1--3",

journal = "International Marketing Review",

issn = "0265-1335",

publisher = "Emerald Group Publishing Ltd.",

number = "1",

}

TY - JOUR

T1 - Guest editorial

T2 - Global branding management in a rapidly changing environment

AU - Wang, Cheng Lu

AU - He, Jiaxun

PY - 2023/2/27

Y1 - 2023/2/27

UR - https://www.scopus.com/pages/publications/85148895420

U2 - 10.1108/IMR-02-2023-391

DO - 10.1108/IMR-02-2023-391

M3 - 社论

AN - SCOPUS:85148895420

SN - 0265-1335

VL - 40

SP - 1

EP - 3

JO - International Marketing Review

JF - International Marketing Review

IS - 1

ER -

Guest editorial: Global branding management in a rapidly changing environment

Access to Document

Other files and links

Cite this