Guest editorial: Deglobalization challenges and global branding strategies

Research output: Contribution to journal › Editorial

Original language	English
Pages (from-to)	289-293
Number of pages	5
Journal	International Marketing Review
Volume	43
Issue number	2
DOIs	https://doi.org/10.1108/IMR-04-2026-667
State	Published - 19 Mar 2026

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@article{df0f7068802942a288b5505fd61fa13b,

title = "Guest editorial: Deglobalization challenges and global branding strategies",

author = "Wang, \{Cheng Lu\} and Jiaxun He",

year = "2026",

month = mar,

day = "19",

doi = "10.1108/IMR-04-2026-667",

language = "英语",

volume = "43",

pages = "289--293",

journal = "International Marketing Review",

issn = "0265-1335",

publisher = "Emerald Publishing",

number = "2",

}

TY - JOUR

T1 - Guest editorial

T2 - Deglobalization challenges and global branding strategies

AU - Wang, Cheng Lu

AU - He, Jiaxun

PY - 2026/3/19

Y1 - 2026/3/19

UR - https://www.scopus.com/pages/publications/105040548601

U2 - 10.1108/IMR-04-2026-667

DO - 10.1108/IMR-04-2026-667

M3 - 社论

AN - SCOPUS:105040548601

SN - 0265-1335

VL - 43

SP - 289

EP - 293

JO - International Marketing Review

JF - International Marketing Review

IS - 2

ER -