Effects of self-esteem level on risk preference in different tasks

  • Jiuhua Zheng
  • , Yilu Zhong
  • , Yongfang Liu*
  • *Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

1 Scopus citations

Abstract

Using the Chinese version of Rosenberg's (1965) Self-Esteem Scale we explored the effects of self-esteem level on risk preference in 2 tasks, based on the exchange theory of money and self-esteem in decision making, within the Chinese cultural context. The results showed that participants with moderate self-esteem had the highest risk preference.

Original languageEnglish
Pages (from-to)815-818
Number of pages4
JournalSocial Behavior and Personality
Volume41
Issue number5
DOIs
StatePublished - 2013

Keywords

  • Auction game
  • Gambling game
  • Monetary auction
  • Risk preference
  • Self-esteem

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