Does Internet Use Increase Public Perception of Environmental Pollution?—Evidence from China

Based on survey data from CSS2017, this article examines the impact of Internet use on environmental pollution perception. The study found that after controlling for a range of demographic, psychological and provincial-level objective variables, three dimensions of Internet use variables have different effects on environmental pollution perception: The respondents’ use vs. non-use of the Internet, information-oriented Internet use and commerce-oriented Internet use are significantly positively correlated with their perception of environmental pollution, while socially oriented Internet use, the belief that the Internet is more comprehensive than traditional media and the belief that the Internet can more truthfully reflect public opinion are significantly negatively correlated with their environmental pollution perception. The results of 2SLS and IV Probit estimation confirm that the Internet usage could effectively increase individuals’ perception of environmental pollution. Further analysis found that personal annual income plays a moderating role between use/non-use of the Internet and environmental pollution perception and between information-oriented Internet use and environmental pollution perception. The above research findings have important policy implications. Governments should strengthen environmental governance, use the platform of the Internet to strengthen government-public communication, and take into account demographic, psychological and regional objective factors when adopting environmental governance policies.