Does continuity matter? Developing a new long-term orientation structure in a cross-cultural context: A study on supply chain relationships

Long-term orientation (LTO) originates from traditional Chinese culture and is of great significance to the global issue of sustainable development. However, how LTO can manifest its Chinese culture essence at the individual level remains to be solved. This study proposes a new dimension – continuity – and establishes a new scale of three dimensions for LTO to validate its effect on trust and commitment in supply chain relationships. Results show that employees' continuity has a significant influence on supply chain partners' trust and commitment while tradition and planning do not. Theoretical contributions and managerial implications are discussed in the conclusion. This study demonstrates that Chinese Confucianism has made distinct contributions to universal values.