Difference makes the heart grow fonder: Perceiving intergroup difference enhances minority groups' willingness to integrate

Three studies examined how minority group members' acculturation strategies are shaped by the extent to which they perceive differences between their cultural values and the values of majority society. In line with the creative distinctiveness hypothesis (Spears, Jetten, Scheepers, and Cihangir, 2009), perceived difference among country migrant workers in China was positively associated with endorsement of an integration strategy (Study 1). Among Chinese immigrants in Australia (Study 2), a positive association was found between perceived difference and willingness to integrate only among those who were less identified with the superordinate category. Study 3 manipulated Asian international students' perceived cultural value difference between their group and the Australian majority, and replicated Study 2 findings. Especially among those who are less committed to the superordinate group, then, knowing how the minority group is different can facilitate willingness to integrate into the majority culture.