Customer satisfaction degree evaluation model based on SVM in logistics

Hua Li Sun, Jian Ying Xie, Yao Feng Xue

Research output: Contribution to journalArticlepeer-review

7 Scopus citations

Abstract

A novel evaluation method of customer satisfaction degree (CSD) in logistics based on support vector machine (SVM) was presented. The rules of designing key indexes were discussed and the evaluation index system was given. Fuzzy membership function and pairwise comparison were used to quantify the indices. Then the CSD evaluation system based on one-against-one mode of SVM was built. Lastly, simulation was given to support the theoretical result.

Original languageEnglish
Pages (from-to)684-688
Number of pages5
JournalShanghai Jiaotong Daxue Xuebao/Journal of Shanghai Jiaotong University
Volume40
Issue number4
StatePublished - Apr 2006
Externally publishedYes

Keywords

  • Customer satisfaction degree (CSD)
  • Evaluation model
  • Fuzzy membership function
  • Logistics
  • Pairwise comparison
  • Support vector machine (SVM)

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