CHALLENGES IN REFORMS OF CHINESE ELITE SPORTS: TOWARDS A NEW DEVELOPMENT MODE

Along with the national government’s expectation transformation, administrative system reform, economic transition, social demand structure’s upgrading and population change, these negative effects are turning increasingly obvious and thus become huge powers that push the reform of traditional elite sports development mode forward. Against this background, in order to make this reform better adapted to China’s reality and future development, the chapter suggests that Chinese traditional elite sports development mode should shift its driving forces of development from single to multiple, change its administrative system from government-oriented to society-oriented, develop its training concepts from instrumentalism to humanism, improve its construction of development from unbalanced to balanced and alter its effectiveness of development from extensive to intensive so as to achieve sustainable development.