Brand management and consumer experience in emerging markets: directions for future research

Cheng Lu Wang, Jiaxun He, Bradley R. Barnes

Research output: Contribution to journal › Editorial

54 Scopus citations

Original language	English
Pages (from-to)	458-462
Number of pages	5
Journal	International Marketing Review
Volume	34
Issue number	4
DOIs	https://doi.org/10.1108/IMR-01-2016-0009
State	Published - 2017

Access to Document

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title = "Brand management and consumer experience in emerging markets: directions for future research",

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year = "2017",

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pages = "458--462",

journal = "International Marketing Review",

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T2 - directions for future research

AU - Wang, Cheng Lu

AU - He, Jiaxun

AU - Barnes, Bradley R.

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UR - https://www.scopus.com/pages/publications/85021725063

U2 - 10.1108/IMR-01-2016-0009

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JO - International Marketing Review

JF - International Marketing Review

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