Aspect-based helpfulness prediction for online product reviews

Yinfei Yang, Cen Chen, Forrest Sheng Bao

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

23 Scopus citations

Abstract

Product reviews greatly influence purchase decisions in online shopping. A common burden of online shopping is that consumers have to search for the right answers through massive reviews, especially on popular products. Hence, estimating and predicting the helpfulness of reviews become important tasks to directly improve shopping experience. In this paper, we propose a new approach to helpfulness prediction by leveraging aspect analysis of reviews. Our hypothesis is that a helpful review will cover many aspects of a product at different emphasis levels. The first step to tackle this problem is to extract proper aspects. Because related products share common aspects to different degrees, we propose an aspect extraction model making use of product category information to balance the aspects of a general category and those of subcategories under it. On top of this model, a two-layer regressor is trained for helpfulness prediction. Experiment results show that we can improve helpfulness prediction by 7% than the baseline on 5 popular product categories from Amazon.com.

Original languageEnglish
Title of host publicationProceedings - 2016 IEEE 28th International Conference on Tools with Artificial Intelligence, ICTAI 2016
EditorsAnna Esposito, Miltos Alamaniotis, Amol Mali, Nikolaos Bourbakis
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages836-843
Number of pages8
ISBN (Electronic)9781509044597
DOIs
StatePublished - 11 Jan 2017
Externally publishedYes
Event28th IEEE International Conference on Tools with Artificial Intelligence, ICTAI 2016 - San Jose, United States
Duration: 6 Nov 20168 Nov 2016

Publication series

NameProceedings - 2016 IEEE 28th International Conference on Tools with Artificial Intelligence, ICTAI 2016

Conference

Conference28th IEEE International Conference on Tools with Artificial Intelligence, ICTAI 2016
Country/TerritoryUnited States
CitySan Jose
Period6/11/168/11/16

Keywords

  • Natural langauage processing
  • Semantic analysis
  • Text mining

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