Analyzing user behavior of the micro-blogging website Sina Weibo during hot social events

  • Wanqiu Guan
  • , Haoyu Gao
  • , Mingmin Yang
  • , Yuan Li
  • , Haixin Ma
  • , Weining Qian
  • , Zhigang Cao
  • , Xiaoguang Yang*
  • *Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

129 Scopus citations

Abstract

The spread and resonance of users' opinions on Sina Weibo, the most popular micro-blogging website in China, are tremendously influential, having significantly affected the processes of many real-world hot social events. We select 21 hot events that were widely discussed on Sina Weibo in 2011, and do some statistical analyses. Our main findings are that (i) male users are more likely to be involved, (ii) messages that contain pictures and those posted by verified users are more likely to be reposted, while those with URLs are less likely, (iii) the gender factor, for most events, presents no significant difference in reposting likelihood.

Original languageEnglish
Pages (from-to)340-351
Number of pages12
JournalPhysica A: Statistical Mechanics and its Applications
Volume395
DOIs
StatePublished - 1 Feb 2014

Keywords

  • Demographic characteristics
  • Hot social events
  • Micro-blogging
  • Sina Weibo
  • Social networking service

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