An empirical study of user acceptance of lifelong learning on the move

Mobile learning is the ongoing project that aims at fulfilling learning requirements in informal settings for Shanghai citizens. In order to understand whether users like using the mobile learning materials, an empirical study was conducted in a simulated field situation that was based on an integrated model. Fifty volunteers were recruited from the target population to participate in this study. The results showed that perceived quality had a significant influence on user satisfaction, as well as on individual intention to adopt. The findings of this study will help mobile learning content providers to develop learning materials based on an understanding of the perceptions of potential adopters.