文旅深度融合与资源创新利用：热现象与冷思考

The deep integration of culture and tourism has sparked numerous hot topics worthy of academic and professional discussion. This study synthesizes experts' views on these topics, analyzing key phenomena such as "digital intelligence empowerment", "rural tournaments", "national style breaking the circle", "officials'endorsement", "film and television empowering tourism", "off-site performances", and "city blogging". The study further examines these topics in terms of "emotional value", "cross-border integration", "risk management", and develops five key viewpoints: (1) Despite the explosive growth in public attention and replication of social behaviors, each hot topic has distinct values. (2) The "breaking the circle" phenomenon is triggered by the intersection of accidental inspiration and underlying logic, with both shared and unique triggers. (3) The formation mechanism of culture and tourism integration hot topics is complex, involving political, economic, social, technological, and other factors, driven by local governments, enterprises, institutions, and market demand. (4) The evolution of these hot topics is characterized by trends, with multiple types of cycles such as short cycle, long tail, and steady state. (5) The hot topics reflect the comprehensive effects of cross-border integration, demonstrating the depth and breadth of cultural and tourism integration, and varying in scope, intensity, and effectiveness of resource utilization. Positive and negative effects emerge simultaneously, with varying levels of controllability, necessitating the exploration and categorization of negative effects to strengthen risk management.