基于网络游记挖掘的城市旅游文化元素识别——以上海为例

“Cultural city”has become the only way of urban development. Under the background of culture and tourism integration, urban tourism cultural elements largely determine the attraction and tourism quality of the city. It is necessary to deconstruct the urban tourism cultural elements and form a systematic cognitive framework. Taking Shanghai as an example and based on the Shanghai travel notes of CTRIP, this study used the grounded theory analysis method to generate the classification system of urban tourism cultural elements through a three-level coding process. Based on the keyword table of Shanghai tourism cultural elements, this study analyzed the role and specific content of each dimension of urban tourism cultural elements. The results indicate that: (1) Urban tourism cultural elements system is constructed by“resources- experience- acquisition”, which includes five main categories: cultural landmark, residents’life, cultural and recreational activities, cultural imprint, and cultural perception. (2) Cultural landmarks lay the resource foundation of urban culture and tourism integration, which are the“first space”to attract tourists. Residents’life strengthens tourists’cognition of local characteristics; Cultural and recreational activities enrich tourists’multi- level tourism experience and extend the cultural and tourism industry chain; Cultural imprint enriches the cultural narrative system, and enhances the attraction of cultural and tourism resources. These three dimensions comprehensively reflect the content and process of urban cultural tourism“experience”. Cultural perception reflects tourists’sense of “acquisition”after tourists’cultural identification, cognition, feeling, and internalization. This study may enrich the tourism culture theory of tourism geography and help to clarify the direction and focus of integrated urban cultural and tourism development.