基于地理探测的老子思想域外关注度影响因素探究

Global dissemination of Chinese traditional cultures has always been a critical concern for modern China. Although some studies have explored the spatiotemporal distribution and influencing factors of Chinese traditional cultures from the perspective of geography, quantitative research on the differences in the attention of countries to traditional cultures is limited. Against this background, this research takes Lao Tzu, a famous ancient Chinese philosopher, and his thoughts "Tao Te Ching" as an example and uses the Google trend data derived from queries by Lao Tzu and Tao Te Ching as the keyword to measure the public's attention for 214 foreign countries and regions. By using the spatial statistical method of Geodetector, this study quantitatively studied the differences and factors that might influence the attention to Lao Tzu's thoughts in the world from 2010 to 2021. It is found that major diplomatic events can enhance a country's attention to Lao Tzu and his thoughts in a short time, whereas the developed countries have high and sustained attention to Lao Tzu and his thought. The number of inbound tourists, the amount of export trade, the total number of people and the total number of translations greatly affect the attention of countries to Lao Tzu and his thoughts, indicating that cultural exchanges and bilateral trade can significantly promote the spread of cultural thoughts. Cultural trade, social economy and other influencing factors are not independent and have enhanced effects of interaction. This paper can shed light on the global dissemination of Chinese traditional cultures by providing a method for measuring and analyzing influencing factors of the public's attention toward Chinese traditional cultures.