供应链协同水平空间分异及其对农村电商增长的影响研究

Supply chain synergy is a critical frontier research issue that needs urgent attention in the study of rural e-commerce development and growth in the field of geography. This study adopts methods such as coupling coordination analysis to measure the level of supply chain synergy development in each region of the country, reveals its spatial differentiation through exploratory spatial data analysis, and explores the mechanism by which supply chain synergy affects the development of rural e-commerce on this basis. The study indicates that the development level of the production segment in e-commerce supply chains shows significant regional differentiation, with high-value areas concentrated in the eastern coastal regions. The high-value areas of the distribution segment highly overlap with provincial capital cities, while the delivery segment exhibits a pattern of regional heterogeneity but intra-provincial homogeneity. The level of supply chain collaborative development exhibits a clear gradient distribution pattern, with significant differences between different regions, and high-coordination areas are primarily concentrated in economically developed regions dominated by the three major urban agglomerations. The results of the regression analysis indicate that the level of regional supply chain collaborative development has a robust and significantly positive impact on the development of rural e-commerce. Supply chain collaboration exhibits a negative spillover effect, and there is strong regional heterogeneity between the eastern and western regions.