供应链协同水平及其对农村电商发展的影响机制分析——以长三角地区为例

As a hand in the revitalization of rural industries, e-commerce is an important link in the high-quality integrated development of the Yangtze River Delta region. Taking Taobao village as the research object, this paper adopts spatial analysis and zero-inflated negative binomial regression analysis to explore the development trend of rural e-commerce integration in the Yangtze River Delta region and its supply chain foundation, and includes supply chain synergy as an important factor in the regression model to analyze the mechanism of e-commerce development. The results of the article show that: From the regional level, regional differences in the development of e-commerce in the Yangtze River Delta region have gradually widened, and there is still much room for improvement in integrated development. Comparing the supply chain environment in which Taobao Village is located, it can be seen that the supply chain environment for rural e-commerce development in the Yangtze River Delta region has structural differences, and the level of regional coordinated development of each link of the supply chain presents a situation of strong east and weak west. All links of the regional supply chain have a significant impact on the development of Taobao village, in which the development level of the production link has the most critical impact on the development of Taobao village, and the wholesale and logistics links have a more significant impact with the cooperation of the production link; and the level of coordinated development of the supply chain is the main factor influencing the integrated development of rural e-commerce in the Yangtze River Delta region.